Case Study
Zoho Sustainable Marketing Strategy
Founded in 1996 in Chennai, India, Zoho started as a small software company with a global dream. But it never took outside funding. Zoho has built its name by doing things differently and going against typical SaaS(Software as a Service) industry rules and playbooks. (Approx. Reading Time: 12 minutes) For nearly three decades, it has grown independently, expanding to 50+ apps and reaching customers in 180 countries. But how it did, we will see that today. Get your gear on and let’s plunge!
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