Case Study
How boAt Sailed to Dominate Earwear in India
Aman Gupta and Sameer Mehta co-founded boAt where they initially sold Apple cables. They pivoted by launching affordable earphones, and since then, they have launched many products, including headphones, travel chargers, smartwatches, and more. With a 32% market share, boAt has become the fastest-growing audio brand in India.(Approx. Reading Time: 9 minutes) How did boAt achieve this? They: - recognized a market gap - nailed the 4 Ps - leveraged influencer marketing campaigns Get your gear on and let’s plunge
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