Case Study
Rameshwaram Cafe's Word-of-Mouth Marketing From ₹0 to ₹50 crore with zero ads.
For many South Indians, the perfect breakfast isn’t about a big spread. It was simple. A hot dosa soaked in ghee, coconut chutney on the side, and a steel tumbler of strong filter coffee. One that made them feel at home, wherever they were. Rameshwaram Café brought that feeling back, but they didn’t wrap it in nostalgia for marketing. They recreated it in real kitchens, with real ingredients, and real speed. The result is: Lines outside their outlets at midnight. Reels of overflowing chutney bowls. And a brand that grew through memories people didn’t know they missed.
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